WEDDINGPRO ILLUSTRATION STYLE
WeddingPro is a wedding advertising platform and community of co-creators shaking up the wedding industry. WeddingPro helps wedding business owners grow their business and connect with couples through The Knot and WeddingWire.
Below shows the visual story of wedding pro and guidelines for how this illustration design system functions. The illustration addresses a need to develop one unified look and feel for WeddingPro’s illustration style in an effort to maintain a consistent brand identity.
System Overview
The design system includes four different types of illustrations. These illustrations are heroes, spots, icons, system icons. Each Illustration type serves different platforms of the brand.
Heroes
These are larger illustrations, intended to tell more complex stories. They often complement the content, rather than literally represent it. They are generally reserved for larger canvas sizes where more detail work can be included.
Spots
These are simplified versions of hero illustrations. They are generally used to sum up a paragraph or concept and the spots notably do not feature any background elements.
Icons
These are simplified versions of spot illustrations. They are usually used to sum up a paragraph or concept in a quick hit bullet form. These are used when the messaging is first priority as this is a more recessive and scannable treatment.
System Icons
These are simplified versions of the icons and are primarily a navigational tool for UX design where the canvas is extremely limited in size.
Applications
Below shows how each of these illustration style types have come to life across all of wedding pro’s platforms.
Pride Campaign 2020, downloadable adult coloring book shared on WP social
Error Page, Modules
Longer Statistics, Event Vendor Stickers
Paid Ads, Report Statistics
Social Media Posts, Instagram Stories, Instagram Highlights