Be Seen with Ulta Beauty

The ask was to drive demand by getting people excited about bold, imaginative eye looks that they could learn how to apply and and shop at Ulta Beauty to achieve the looks. These days, we are all in the business of attention. And if you are seeking a bold, imaginative eye, chances are you aren’t someone who likes to blend in; you are actively seeking out captivating trends that'll make an impact. You want to stand out. You want to be seen. You want to be heard and understood. As life events fill up calendars with parties, events, dates, getaways and more, now is your moment to be seen. In this approach we teach and empower followers to stand out in any crowd.