DIGITAL PLAYBOOKS

Brand Studio, a part of Industry Dive, creates digital Marketing content called “playbooks”. Playbooks are roughly 1200–1500 words and can incorporate a variety of formats including: listicals, best practices, customer stories, how-to’s, etc..

Using a company’s brand style guide as inspiration, it is our job as designers to design the content in a way that visually enhances the clients’ brand and message. These playbooks can include custom graphs, pullout quotes and illustrations– to visually convey the most significant information.

Here are samples from two playbooks that I designed for Industry Dive’s clients, Regents and Blackboard.