Norfolk Southern is the leading freight railroad that is helping to power our nation’s economy. With tools like data-crunching supercomputers and NASA-like dispatch centers, Norfolk Southern is applying tested tech advancements to every aspect of freight rail.

RP3 launched “Reimagine Possible.” This fully-integrated, cross-channel campaign redefines rail as we know it, by showing Norfolk Southern as a cutting edge tech company as seen through the eyes of children.

For this campaign my task was to design a sleek, high-tech looking logo that could function well across an entire campaign.