Crayola Brand Activation

To celebrate International Colour Day we were tasked with creating the most colorful reunion event ever for 8 crayons colors that have come out of retirement for a limited time. While these crayons were in retirement they traveled all around the world and want to share a taste of where they have been with everyone and this event did just that. We transformed an empty space into a colorful escape where we took guests on a journey around the world, with a passport in hand, so they could see what these 8 crayons have been up to.