ULTA BEAUTY HOLIDAY 360 CAMPAGAIN

The goal of this campaign was to design something bold and celebratory for Ulta Beauty’s 2021 Holiday campaign after over a year of the pandemic making it hard to feel cheerful over the holidays. We leaned into the vibrant Ulta Beauty color palate with splashes of green, and glitter textures to tie in the holiday feel. With so many different brands and products involved in the campaign we were tasked with finding a design throughput that would tie everything together. That design element was the “wall” that you see at the beginning or end of every asset. It allowed for us to showcase many different products and holiday moments. In some assets we zoom into a portion of the wall as though you are diving into someone’s holiday world.