Kelley Blue Book campaign

Kelley Blue Book is a legacy brand with 100+ years of history. Their challenge: read the previous sentence! (hint: they are an old legacy brand). The ask was to overhaul the brand from top to bottom to bring modernity and drive awareness and relevancy of all of the “its” they do.

Buying it?  Selling it?  Trading it? Fixing it? Make sure you KBB.COM It.  We wanted to embrace the utility of kbb.com [a destination for tips and resources when you buy/sell it/trade/maintain/etc] and turn it into a memorable rallying cry.