Aesthetics Academy
Logo & Branding Design

The Aesthetics Academy by Radiance is a Medical Aesthetics School in Minnesota. To launch their school they needed a logo design along with marketing assets. I wanted to create a smart, clean and professional looking logo that exudes a sense of prestige. I used Future PT medium & book weight for the typography and for the logo mark I played filling in the Futura PT typeface “A” that creates this strong triangle shape and used the negative space inside of it to cut out the letter “A”. For the branding, I presented a bold color palette that included a bright turquoise for the primary color and the bright orange as a secondary color from the Radiance Med Spa color palette to help tie in that brand as well. I used the logo mark as a graphic element by scaling it up and using the negative space for imagery.

Website Design

Introduction Booklet